Rajar
What does the company acronym stand for?
Rajar stands for Radio Joint Audience Research Limited.
What do they do?
They operate a single audience measurement system for the radio industry in the UK and is jointly owned by the BBC and Radiocentre of the commercial sector.
How do they do it?
They collect information on behalf of the BBC. They range from very small local services to the national networks.
Who uses the information?
It is used internally for themselves or by other radio stations who are in competition to see who the best radio station is.
Is it free? or Payed for?
Its a non profit making organisation.
What audience measures do they use?
The measures that they use are demographics, socio-economic, age, gender, ethnicity.
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