Researching The Sun Audience

Task 1: Content Analysis of The Sun

Entertainment:  29.8%
Advertisement:  40.4%
Sports:  35.1%
News:  23%


Task 2: Layout Analysis of The Sun

Advertisements:  40.4%
Picture:  26%
Print:  40.4%


Task 3: Secondary Research on The Sun Audience

News UK Advertising Facts
The Sun newspaper is mostly read by 16-34 year olds and has 5,178,000 readers everyday. It has 32% of ABC1 demographic and 404,000 Sun readers have a family income over £50k. 

News Commercial: 
The popular newspaper has a social media footprint scale of 2.8 million and also has a scale of 18,999,442 monthly unique browsers. The newspaper delivers 5.42 million readers and on weekends it reaches more 16-34 year olds compared to weekdays. £1 in every £7 spent on groceries is spent by a sun reader.

Press Gazette:
National Readership Survey suggests that 35.5 million UK adults, read a national newspaper in print and online every week. The statistics of readers everyday is 40%, however every week its 70%. 



Task 4: 



Task 5: Uses and Gratification of The Sun Reader

There are FOUR McQuails Uses and Gratifications:

1. Personal Identity - Allows you to be yourself
2. Information - Form of education or Information
3. Integration & Social Integration - Social Media/Life
4. Entertainment - Enjoyable Escapism from routine and problems

The stories that The Sun newspaper put in for Entertainment is the X Factor story about the contestants Emily and Ryan being a couple and the show restricting them from sharing a bedroom as the lovebirds have been banned. This story creates Escapism for the audience as they like to enjoy stories about other peoples lives that they are interested in, to keep themselves entertained from their own lives. 

The front page of The Sun gives the audience important information about ISIS as their topic is about Extremism. The front cover informs the reader that a Sainsbury delivery man has been jailed for being an extremist and for raising money for a terrorism training camp. This story engages the audience as stories about ISIS have been a very common topic in todays news and is news that the whole world is aware of. 

The advertisement of on page 36 of daily horoscopes, allows the audience to to be theirselves. Each star sign infers their personal identity as they are reading about themselves if they believe in horoscopes. The horoscopes section makes the reader forget about all the news for a moment and learn about themselves. 

For integration and social integration there is a page in The Sun newspaper with the headline 'Outrage at online Giants' which tells the audience about issues within social media companies. The sun-heading 'Facebook admits paying just £4m tax in the UK' informs the audience that the most popular social media company has been failing to pay the cooperate tax in the UK. This story intrigues the audience as they might use the social media site and be interested in the deeper insights to their company.